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職責(zé)描述： Who are you ? 你將成為Xiaomit土耳其的產(chǎn)品營銷專家，為多款xiaomi旗下的明星產(chǎn)品產(chǎn)出整合營銷方案，策劃不同的營銷活動(dòng)，以達(dá)成產(chǎn)品的商業(yè)成功。 What will you do? 產(chǎn)品營銷策劃 - 與全球產(chǎn)品營銷團(tuán)隊(duì)合作，完成本地產(chǎn)品營銷的傳播信息梳理，并負(fù)責(zé)產(chǎn)品主要營銷信息的本地化 - 與產(chǎn)品團(tuán)隊(duì)/零售團(tuán)隊(duì)/電商團(tuán)隊(duì)合作，梳理產(chǎn)品生命周期重要節(jié)點(diǎn)，如上市，首銷等，完成傳播路線圖 - 與市場團(tuán)隊(duì)其他成員合作，根據(jù)市場洞察與總部傳播方案，通過不同的營銷手段（包括不限于公關(guān)，媒介，社媒，線下活動(dòng)，跨界合作等），構(gòu)思本地產(chǎn)品生命周期營銷方案 營銷項(xiàng)目管理 - 與市場部內(nèi)外部利益相關(guān)者合作（其他市場部成員以及外部供應(yīng)商），保證營銷項(xiàng)目準(zhǔn)時(shí)，高質(zhì)量交付 - 與產(chǎn)品團(tuán)隊(duì)保持緊密溝通，確保產(chǎn)品營銷投入與營銷活動(dòng)與銷售節(jié)奏一致 項(xiàng)目總結(jié)與復(fù)盤 - 根據(jù)具體營銷目的，確定核心指標(biāo)，對項(xiàng)目的結(jié)果進(jìn)行評估，進(jìn)行項(xiàng)目總結(jié)與提升 - 根據(jù)需求與外部供應(yīng)商合作，針對核心用戶群體完成用戶調(diào)研，驗(yàn)證產(chǎn)品營銷成果 任職要求： 本科以上 會土耳其語，英語聽說讀寫流利，會中文加分 5年以上B2C甲乙方市場營銷經(jīng)驗(yàn)，消費(fèi)電子品牌優(yōu)先 高效的人際溝通技巧， 有項(xiàng)目管理經(jīng)驗(yàn)，與風(fēng)險(xiǎn)控制意識 有創(chuàng)意，有點(diǎn)子，熱愛潮流科技 As Xiaomi's product communication expert, the candidate will lead in designing integrated marketing communications strategy to achieve commercial success for Xiaomi products in Turkey. Major responsibilities will include: Product Marketing Strategy Working with Global Product Communications Team to localize product communication plan; Working with Product Management/Retail/E-commerce Team to create life-cycle communication roadmap based on important milestones, such as launching, F/S, etc.; Based on market insights and global communication plan, working with other local marketing team members to create product communications plan based on each product's life-cycle, including but not limited to PR, Media, Social Media, Offline activities, Co-branding, etc.; Project Management Ensuring timely delivery of international and local Product Communications Projects; Closely working with Product Management Team to ensure alignment of marketing investment, marketing activities and sales activities; Creating KPIs for each product communication projects and making constant review and evaluation; Working with external suppliers to complete customers survey and verify the result of product communication projects; Qualifications Bachelor's degree or above; Fluent in English and Turkish; Preferably 5 years' B2C experiences in consumer electronics area; Excel in cross-function collaboration, cultural sensitivity and cultural awareness; Product Management experiences will be plus; Strong in creativity; Having intense curiosity in understanding detailed specs of each product.